Interview with Don Greene of Harvest Hosts

Kim and Don Greene recently started a website called Harvest Hosts. The site is based on a concept the Greenes brought to the US from Europe. The idea is to build a network of farms and wineries that agree to host RVers for free for up to 24 hours. RVers buy a membership to gain access to the network. Don Greene kindly agreed to answer some my questions. Here's our interview:

Q: Could you briefly explain the concept of Harvest Hosts?

A: Harvest Hosts is a new, fun way for RVers to get off the main track and visit new places in more rural environments. We have put together a list of farms, wineries and other agricultural producers (orchards, lavender farms, llama and animal ranches) that not only are RV friendly, but feel that the RV traffic is so important to them that they are willing to let members stay overnight just for making the effort to visit them.

These farms, wineries, etc are the Hosts for the evening. Members can stay for a maximum of 24 hours, unless members and Hosts work out a different agreement. We want to provide additional opportunities for RV owners to explore and enjoy the rural areas of America. Now, with Harvest Hosts, members can spend the night, parked for free, in the farmlands across the country, while supporting small mom & pop, family run operations.

There is no obligation to buy anything from the Hosts, but we hope that if the Host is offering something for sale that members like -- food, fresh fruit and/or vegetables or wine, that members will support them by making a purchase.

Q: What should farmers expect when hosting RVers? What should RVers expect when staying at a farm or winery?

A: All Harvest Hosts members agree to abide by our Code of Conduct. The Code is explained on the Harvest Hosts website, its basic point is that members will be “good neighbors” with the understanding that they are invited guests and that these overnight stops are not to be treated as a campground. The farmers also expect members to be traveling in self-contained vehicles – they are not providing water, electricity, sewer or trash.

The farmers hope that if you like something that they have for sale that you will support them with a purchase, but there is no obligation to do so. Farmers understand that every visitor can spread the word about their business and they are excited to have the RV community as customers.

Q: On your website, you say that you got the idea for Harvest Hosts while traveling in Europe. Could you say more about the European networks? Do you find them in most of the European countries?

A: France and Italy have the most expansive networks, while Spain and Switzerland have newer networks that are still be developed. Great Britain has a network offering overnight stops at Pubs.

France’s network, France Passion, is the granddaddy of the farm/winery stopover networks now in its 17th year with 1,400 farms and wineries participating.

Q: Why do you think the program has been so successful in France?

France has a motorhome/rv culture that matches and maybe even exceeds ours here in the USA. Per capita, I think that the French might even have more RVs than we do.

Q: What has been the reception to Harvest Hosts so far, with both Hosts and RVers?

We are very hopeful that Harvest Hosts will be a huge success here. The feedback that we are receiving from Hosts and members has been very favorable and very supportive. The biggest challenge is just getting the word out, since it is such a new concept in the US.

Thanks for the interview Don, and best of luck!

Oakland Green

In 1864, during the heat of the Civil War, Union soldiers burned 230 barns and eight mills in Loudoun County, in retaliation for Confederate raids. They slaughtered and drove off tens of thousands of farm animals, and destroyed tens of thousands of bushels of grain. As the county lies right on the edge between the North and the South, it was ferociously contested and a hotbed for conflict.

Sara Brown, whose family has lived at Oakland Green in Lincoln, VA for nine generations, has a desk chockfull of photos and letters that pieced together form a picture of the farm’s rich history. One of the family’s favorite stories tells why the farm’s pre-Civil War bank barn is still standing when almost all of the other barns in the county were burned. As Sara tells me – “and who knows if it’s true, but it makes a good story” – her ancestor William Brown was standing atop Oakland Green’s high point, counting fires from the barns burning on surrounding farms. William counted ten fires, then spotted a hawk swooping down on his chickens. He called for his son, Nathan, to come fast to shoot the hawk. Just as Nathan set off a couple of shots, two Union soldiers approached on the road with the intention of setting fire to Oakland Green’s barn. But when the Union soldiers heard the shots, they assumed Confederate soldiers were protecting the farm, and believing they were outnumbered they turned back.

History

Thanks to a combination of luck and care, Oakland Green’s barn – and the home and most of the outbuildings – are still standing today. The history of Oakland Green stretches back about 130 years before the Civil War, all the way to 1730, when Quaker farmer Richard Brown (sixth grandfathers ago for Sara) built the original log house. Subsequent generations built stone and brick additions, as well as the barn and other outbuildings. 

 

 The farm was passed father to son through the Brown family until the 1960s, when Sara’s Aunt Helen owned the farm, but had no children to take over. As Sara relates, “Helen’s sister was also an old maid, and they wrote these amazing letters to each other. I have letters that Helen wrote about taking calves to market, driving cattle for two days to get to Alexandria, about making honey. She writes about nursing a sick calf. I imagine her sitting here in this room with a calf, feeding it whiskey.” Sara continues, “I can’t imagine how she lived here all by herself. Understandably, the house became very run down.”

 Photo: Chris Warner

Luckily for Oakland Green, Sara’s father, who worked in DC in the House of Representatives, bought the farm from Helen in the 1960s. Because the house was in bad shape, Sara’s parents decided to take down the log house and reconstruct it piece by piece. They numbered the deconstructed logs, treated them, replaced some of them and put them back in place. They built the house back up and made it taller, salvaging some and replacing other floorboards.

The Farm

Oakland Green’s 200 acres have been farmed consistently throughout the Browns’ nine generations of ownership. When Sara was a child, her parents, who were not farmers themselves, leased the land to other farmers for raising cattle. 

Sara’s maternal grandfather, however, had always been a farmer, and when he moved to Oakland Green he continued doing what he always had done. He raised chickens and geese and reestablished the vegetable gardens, planting 96 tomato plants one year and turning the harvest into tomato sauce, juice and paste, refusing to waste any of it. Sara says she could hardly stand to look at a tomato by the end of that summer.

Photo: Scott Maison

When she was 10 years old and a member of 4-H, Sara raised her first steer at Oakland Green. She got a heifer next, and bred her. That was the beginning of her present herd; she now has 52 Black Angus. Initially, Sara used her cattle money to support her horseback riding hobby – she says she could ride before she could even walk.

“We used to have what’s called a cow-calf operation,” says Sara. In other words, they sold their calves after weaning to a feedlot in Pennsylvania, where they were finished on grain in preparation for slaughter. About seven years ago, Sara had a big “ah-ha” moment. She realized that her animals, which had good pedigree and which she cared for so well, were high quality, and that it was a shame to send them to a feedlot.

In lieu of sending them to a feedlot, then, Sara began to finish the beef herself and sell directly to the consumer. Today, Sara raises her cattle on pasture, and finishes them on grain for the last 75 days. The herd always has free access to hay, pasture, and clean water.

For the first three years of direct selling, Sara sold beef exclusively by the side. For the past four years, she’s also offered individual cuts, in order to make the beef more accessible to people who can’t necessarily buy a whole side.

“I care about animal welfare as it relates to human welfare,” says Sara, “and the direction we’re headed with mass-production of everything is not always best. This isn’t something I’d ever envisioned doing when I was 15, but it’s what I know; it’s something I came to care deeply about. I have a passion to make a little area of the world better than it was before.” 

Sara sells about six animals by the side every year, and reserves three for retail. She’s keeping it small for right now, she says. Regardless, Sara’s beef business is remarkable considering that she works full time in DC as a project manager for AOL, in addition to hosting the Oakland Green B&B.

Every time there’s a beef recall, Sara says she gets a lot of phone calls. “I think it’s great that people are trying to see where their food comes from,” says Sara, “because for such a long time, we didn’t have the option. There were so many farms around here but it all went into feeding the industrial system.” Ironically, she says, the same development that drove away the farms has led to a resurging demand for local farm products and a desire to protect the farming community.

The B&B

Oakland Green guests stay in the original log portion of the house, with its downstairs sitting room and piano, upstairs bedroom suite, and one and a half baths. Guests can also enjoy the main parlor, decorated with portraits of stoic Browns from different eras of the farm’s history. A full breakfast is served in the lovely dining room, with local pork sausage, eggs and seasonal fruit, sometimes berries from the farm itself. The wide front porch, with its old rocking chairs, faces north to keep cool even on hot summer days. 

 

Jean Brown, Sara’s mother, started the B&B at Oakland Green in the 1980s, making it one of the oldest B&Bs in the county. Sara was in elementary school at the time, so it’s a business that she’s been around for most of her life. In 2009, Sara took over the B&B from her mother.

Oakland Green is also available for weddings and special events.

If you go:

The upstairs Log House Suite has a queen bed, private bath, and downstairs sitting room. A mini-fridge and microwave are included in the suite, and wi-fi is available throughout the house. Rates start at $110/night for weekdays. The separate Twin Bedroom is available for rent only in conjunction with the Log House Suite. It has two antique featherbeds that are perfect for kids. Rental rates for the Twin Bedroom start at $55/night, added to the price of the Log House Suite.

For more information:

http://www.oaklandgreen.com

(540) 338-7628

Sara Brown

P.O. Box 100
Lincoln , VA
20160

All uncredited photos taken by Gerry Carter in January 2010

Agritourism Article Trio

Photo: Evelyn, then 4, plays with the chickens at Willow-Witt Ranch in Ashland, Ore. Fresh eggs are available for purchase. (Jessica Garrison / Los Angeles Times)
 
On this blog, I normally list relevant agritourism articles via the Google Reader widget in the right sidebar, but a nice trio of agritourism / farm stay articles has come out in the past few days, so I decided to share them right here in the spot of honor.

•  Family vacation at Willow-Witt Ranch in Oregon, from the LA Times. Jessica Garrison discusses the farm stay idea and her family's trip to Willow-Witt Ranch farm stay in Oregon. Bonus: cute pics of kids and goats.
• Greener pastures, closer to home make Howard Ranch vacations fascinating Candace Krebs of Ag Journal explores reasons for the success of agritourism despite the poor economy.
  
• Try Agritourism in Greene County, Tennessee for Your Next Vacation Gayle Crabtree rounds up Tennessee agritourism farms.
  

Book Review -- Cheesemonger: A Life on the Wedge

Cheesemonger: A Life on the Wedge is a memoir by Gordon "Zola" Edgar, who buys and sells cheese for the Rainbow Grocery Cooperative in San Francisco.

Cheesemonger traces Edgar's accidental road into the world of cheese, explaining that he stumbled upon his job circuitously, after growing up on punk politics and less than gourmet Velveeta and Kraft singles. After working at Rainbow for a while and sampling cheese after cheese but loving none of them, Edgar’s life changed for good when he tasted an Antique Gruyere. That Gruyere was his gateway cheese.

Throughout the book, Edgar interlaces stories about his life as a cheesemonger with platefuls of cheese descriptions and buying tips. He also offers bits of insider’s wisdom on cheese snobbery, farming practices, raw milk, and worker-owned cooperatives. Though officially a memoir, Cheesemonger is more than just an autobiography. Edgar delves into the complexities that underlie certain food buzzwords. For instance: what does it mean when a farmer says he grazes his cows on pasture? Does that mean the cows get the majority of their food from a pasture? Not always. As Edgar notes, especially when it comes to “ill-defined catchphrases,” what’s good for marketing isn’t always the whole truth. Farming is full of compromises. But he doesn't gloss over the gap between farming ideals and practices. He aims to tell the whole story, and "not just the pretty bits."

Gordon Edgar might seem like an unlikely champion of farms: when he was younger, punker, and growing up in San Francisco, his bogeymen were the farm boys who allegedly waited outside Marin County punk shows with ax handles. It's ironic, says Edgar, that he now makes a living selling a farm product. Edgar calls the cheesemakers he knows an interesting mix of 1970s back-to-the-landers and old farm families. Their politics and religions vary, and Edgar muses that some of his leftist customers might not be so eager to support the cheesemakers if they knew about their religious fundamentalist or conservative beliefs.

But one of my favorite things about agritourism and the local foods movement -- and Cheesemonger highlights this point well -- is that they encourage unlikely alliances across cultural divides. In the words of Edgar, "In this country, where urban and rural communities have become increasingly polarized, if one believes that blue/red election results are indicative of people's true feelings, food is one of the few remaining avenues of contact. This exchange isn't much, but I try to do my part to build solidarity by not being an elitist jerk."

Cheesemonger has the right ingredients to be a fun read. First, it's about cheese, a delicious, strange, and ancient food. Second, it's written by a passionate punk-inspired ambassador with a righteous anti-snob attitude. That Edgar also delves into topics like farmland preservation and farm policy is a great bonus.

Cheesemonger: A Life on the Wedge, by Gordon Edgar, was published in March 2010 by Chelsea Green

Hedgebrook Farm and the Herds Inn

Kitty Hockman Nicholas is a third generation dairy farmer who raises 20 Jersey cows, crops, and a managerie of sheep, pigs, chickens, donkeys, and peacocks on 50 acres in the Northwest corner of Virginia, near Winchester. The farm sits within view of five mountain ranges. Kitty grew up at Hedgebrook, and left the farm for college. In 1977, when Kitty’s brother died tragically in a farming accident, Kitty moved back to the farm to take over. Since then, through the death of her father and the end of her marriage, Kitty has kept her farm going with her spunk and creativity, and with help from her two daughters. “Everything on the farm is challenging,” says Kitty, “but that’s why we like it. And we like it because it’s our food.”

Four generations of women currently live at Hedgebrook. In addition to Kitty, the farm is home to her 93-year-old mother (also named Kitty), her daughter Shannon, and her granddaughter Meghan. There are no men in the family who are involved in the farm. But, says Kitty, “We consider that an asset – an opportunity. I couldn’t do it without Shannon [who also works full time away from the farm], and I don’t think she could do it without me. We have men who work for us, but we are woman owned and operated.” As Shannon explains, “Mom’s the farm manager– she takes care of all the animals – and I do all the reservations and cleaning for the Herds Inn.”

In 2005, Hedgebrook Farm was featured on the American Public Television show America’s Heartland, in a segment on women farmers. The segment ends with Kitty exclaiming: “I can’t tell you how excited I am to be a lady farmer. So go for it, ladies!”

In previous generations, the men of the family ran Hedgebrook Farm. Kitty’s grandfather founded the farm in 1906. He raised Hereford beef cattle and grew 6 acres of apples. He cared for his apples with no less than 15 tractors, and he sprayed often with pesticides to keep insects from damaging the tasty crop. In retrospect, says Kitty, “I think my grandmother was allergic to the spray. All of us probably were.” One acre of apples still stands today, but because Kitty and Shannon don’t believe in spraying pesticides (the farm is pesticide-free), they say the apples only do well in dry years, when insects aren’t as much of a problem.

In 1949, Kitty’s father transitioned Hedgebrook Farm to a dairy. He started with 20 Holstein cows, the quintessential black and white variety that produces a high volume of milk. When Kitty took over, she switched the herd to Jerseys, a smaller brown breed with big, beautiful eyes and especially rich milk. As Kitty puts it, “Jerseys are in my blood.” Her grandmother’s family raised Jerseys, and when Kitty was young, she asked her father to buy a Jersey calf for her to raise. When he did, as Kitty recalls, she named the calf “Liberator’s Dave Peg.” Says Kitty, “Having that Jersey was really important to me. She produced really high quality milk.”

When Shannon was young, according to Kitty, 36 dairy farms were spread through Clarke and Frederick Counties. Now, each county has only three dairies. Kitty attributes the survival of her farm in part to the niche markets she’s developed. Today, Kitty sells some of the milk from her herd in bulk to Hood, a dairy processor and distributor. She sells the rest direct to the consumer through an innovative “cow boarding” program.

Cow Boarding

The milk we buy in stores is pasteurized, or heated to kill any pathogens. Raw milk, on the other hand, is unheated, and because of the FDA’s position that unpasteurized milk is dangerous, it is illegal to buy or sell in most states. Raw milk advocates argue that the FDA grossly overstates the risk, that raw milk is healthier and tastier than pasteurized milk, and that it may even cure asthma and allergies. (To read a Washington Post report about raw milk and Hedgebrook Farm’s program, click here.)

Kitty says, because of the fear about raw milk when she was young, “My dad didn’t let anyone get milk out of the tank. Nobody was allowed to drink it. But we’ve come full circle back to the time of my great grandparents … my granddaughter was raised on raw milk.”

State laws regarding raw milk sales vary. In Virginia, it is illegal to buy or sell raw milk, but it is legal to drink raw milk from a cow that you own. In order to make their delicious, Grade A raw Jersey milk available to more people, in 2001 Kitty and Shannon started a cow boarding program. Customers can buy a share of one of the Hedgebrook Farm Jerseys. Each cow is divided into 25-35 shares, depending on how much milk she produces, and owning a share gives customers a gallon glass jar full of fresh milk every week. Customers can pick up their milk from the farm, or can opt to have it delivered by van, for a fee, as long as they live within Northern Virginia. Both the cow boarding program and the popularity of raw milk have grown tremendously since 2001.

Kitty also welcomes bartering, another legal way to get raw milk in Virginia. She says, “Someone can come here and, for instance, trade me a bottle of wine for a gallon of milk. We like bartering – it’s what this country was founded on.”

Kitty says of farming, “In good years it’s good, but in bad years it’s very hateful, like last year. Without the cow boarding program – without our niche markets -- we might not have been able to survive.” Through the years, Hedgebrook has hosted a corn maze, pumpkin patch, weekend farm market, and summer camp. To have a little more time for themselves, Kitty and Shannon have limited agritourism on the farm to what they call their greatest successes – the cow boarding program and Herds Inn. And as she’s done for over 30 years, Kitty continues to host school tours.

The Herds Inn

The Herds Inn is a hand-hewn log home that Kitty and Shannon rent to one group at a time. The two-bedroom home was built with wood from two 1800s tobacco barns that once stood in South Boston, VA. The floors, trim, and doors are also recycled from cypress wood vinegar vats from the National Fruit Apple Plant. Kitty originally designed the Herds Inn as her own home, but she decided to move instead into the Hedgebrook manor house to care for her mother.

The Hockman women, always creative entrepreneurs, decided to open the Herds Inn to guests in 2000. Their first guest, as it happened, was a reporter from the Washington Post (you can read his report here).

In addition to its two bedrooms, the Herds Inn has two full baths, a stocked kitchen, a living room with satellite TV and sofa bed, and laundry. The house can sleep up to eight guests.

Herds Inn guests are welcome to watch Kitty milking the herd each morning or evening using Virginia’s last remaining glass tube milking machine. Visiting kids can also try hand milking the cows. The sheep, pigs, and goats appreciate visitors, and guests can watch different farm happenings – like lambing and sheep shearing -- depending on the season.

Off the farm, says Shannon, Winchester is full of things to do. The area’s biggest tourist draw is the Apple Blossom Festival, a week of music, parades, and dancing that attracts 250,000 people each spring.  

If you go:

Rates start at $125/night for double occupancy, and $750/week. A two night minimum stay is required. Additional guests (up to 8) are $20/night, per person. Children are welcome; kids under two stay free. Pets cannot be accommodated.

Contact:

http://www.theherdsinn.com

innkeeper@theherdsinn.com

1.866.783.2681

The Herds Inn
688 Shady Elm Road
Winchester, VA 22602

WeatherLea Farm

WeatherLea Farm traces its history back to the late 1700s. Like many old homes in Virginia, the WeatherLea farmhouse was constructed in parts. The log cabin was built first in 1794. Over time, additional rooms were added. Eventually the farmhouse became the lovely mélange of materials and building styles that it is today.

The farm is named for Yetive and Earle Weatherly, who lived on the land from 1950 until 1986. During that time, WeatherLea was a small and diverse subsistence farm. One piece of their diverse operation was running a cow dairy. The Weatherlys experienced a trend towards larger farms and more centralized processing during their 36 years on the farm. For instance, the milk trucks that collected WeatherLea’s milk went from hauling milk cans to much larger capacity milk tanks.

Current WeatherLea owners Pamela and Malcolm Baldwin are recent arrivals to farming. After retiring from their respective careers (Pamela was a Foreign Service Officer and Malcolm worked in environmental law), they settled into life at WeatherLea Farm, where they raise over 30 sheep, three llamas (to protect the flock), an acre of wine grapes, and hay. The Baldwins also host weddings and guests on the 28-acre farm. WeatherLea’s motto is: “Wool, wine, weddings, and weekends!” Pamela says, “I’m twice as busy as before I retired, but I’m having twice as much fun.”  

Pamela and Malcolm use to travel the globe for their work, spending time in countries as varied as Croatia, Sri Lanka, and New Zealand. Pamela says that they were inspired by the agritourism farms they toured while traveling, particularly the sheep farms, and wineries of New Zealand’s South Island. Although the Baldwins bought WeatherLea Farm in 1992, they continued to commute to DC until they retired in 2003. Since then, says Pamela, their world has gone from global to very local.

Wool

Pamela and Malcolm decided to raise sheep after visiting Loudoun County farms during the county’s annual farm tour. They were drawn in particular to the wool-producing sheep farms. The Baldwins decided to buy five Romney sheep in 2003, and their flock has since expanded to over 30 Romneys and Merinos, both bred for their fine wool. “Wool sheep,” says Pamela, “are also generally good for meat, although many meat sheep have poor wool.” The Baldwins send wool from their sheep to mills in New Jersey and Prince Edward Island to be woven into blankets. They also sell raw wool to Solitude, a wool farm and yarn-maker in Western Loudoun County. Solitude sells their artisan yarn at DC farmers markets, events, and festivals. Guests at WeatherLea weddings have used the yarn produced by Weatherlea’s sheep and spun by Solitude to make beautiful handmade wedding gifts.

This year, for the first time, WeatherLea Farm will be on Loudoun County’s Spring Farm Tour. The Loudoun Valley Sheep Producers’ Association will set up a wool shop in the barn, as well as spinning and weaving demonstrations.

Wine

After taking courses on grape growing and winemaking, the Baldwins planted their vineyard in 2005. They now grow 1200 vines of three French varieties: Malbec, Viogner, and Cabernet Sauvignon. According to a vineyard tradition, each row of grapevines is marked by a rosebush. The Baldwins make a little wine themselves – last year they bottled 12 cases -- and sell the remainder of their grape harvest to the award-winning North Gate Vineyard in nearby Purcellville.

In addition to grapes, Pamela and Malcolm also grow raspberries. And last year, they planted apple and peach trees that within a few years will bear fruit.

Weddings

In 2007, Pamela and Malcolm’s daughter was married at the farm. A handful of friends and relatives were also married at WeatherLea. Guests told the Baldwins that the farm was a perfect place for a ceremony and celebration, and urged them to advertise WeatherLea as a great wedding site. Because of the property’s zoning as a farm, weddings are limited to ten a year, and they must be at least 14 days apart. In 2009, WeatherLea hosted six weddings. Pamela felt like that was just about the right number. Most weddings, she says, take place in May-June or September-October. Couples have three choices for outdoor ceremony sites: the south lawn with its Japanese gazebo, the vineyard with its Victorian gazebo, or the deck overlooking the farm’s picturesque pond. As an indoor alternative and reception site, WeatherLea’s red 1870s barn can hold up to 150 people. The barn is in remarkable condition, and is one of the few Civil War-era barns left in the county. Union soldiers burned most of the Loudoun County’s older barns during the war.           

Weekends

The Baldwins just opened their lovely little “milk cottage” to overnight guests in 2010. Pamela says that hosting guests was a natural extension of their wedding business, and that couples often asked if they could stay on the farm before and after their wedding. The cottage is a converted milking parlor that sleeps up to four. Its one bedroom has a queen bed, and a sleeper sofa can accommodate two more guests in the living room. The cottage also has a kitchen, bath, laundry, HDTV, DVD player, and wi-fi. The cottage’s inviting living room has warm red walls decorated with paintings by the Baldwin’s daughter. Breakfast is provisioned in the cottage kitchen, with options like cereal, granola, yogurt, coffee, tea, juices, bagels, cream cheese, and fresh-baked muffins.

WeatherLea is well situated for visitors looking to explore the area. It is six miles from the Appalachian Trail, one mile from the C&O Canal, one mile from the Potomac River bridge to Maryland, and close to many Civil War historic sites. Loudoun County Civil War history is particularly interesting, as the county was sharply divided during the war. In Lovettesville, where WeatherLea is located, many Quaker residents voted against secession from the Union during a county vote in 1861. The Sanbower family, who lived at WeatherLea during that time, was in fact loyal to the Union.

The Future

In partnership with the Land Trust of Virginia, the Baldwins have placed WeatherLea under conservation easement. The conservation easement is permanently attached to the deed of the property, so the Baldwins as well as subsequent owners lose their rights to subdivide the land. As incentive to protect their land, property owners who place their land under conservation easement are given a federal tax deduction and state tax credits.

Both Pamela and Malcolm are deeply involved with local and regional organizations that work towards farmland preservation, vibrant rural economies, and environmental protection. Most of the traditional working farms in the area have disappeared under development, which is why it’s especially important to the Baldwins to preserve what they can.

If you go:

WeatherLea Farm & Vineyard

Pamela and Malcolm Baldwin

39595 WeatherLea Farm Lane

Lovettsville, VA 20180

www.weatherleafarm.com

The Milk Cottage sleeps up to four, with a full kitchen, bath, and provisioned breakfast. Children are welcome. Cost is $110-150/night, with a two-night minimum. The cottage is available year round.

Thanks to Pamela Baldwin for providing photos 1-4

Guest Post from Agritourism Australia

Pauline Porcaro of Agritourism Australia has written this wonderful guest post for Farm Stay USA. Thanks Pauline!

Agritourism in Australia

Michelle has asked me to provide an overview of agritourism in Australia, our website (www.agritourismaustralia.com.au), and how we got into agritourism in the first place; so here we go!

My interest in agritourism started teaching my tourism students about business planning and looking for new business ideas they could work on. Agritourism appeared a number of times in the forward government tourism planning documents and I had already noted a lot of agritourism in Italy where we have a holiday home. The two factors together started me reading up on agritourism on the net and I became fascinated with what seemed to be a wonderful ‘down-to-earth’ or ‘escape-the-rat-race’ form of tourism. I felt people were starting to move away from traditional forms of tourism and looking for more natural products; agritourism seemed to provide this.

There was some funding available through the International Specialised Skills Institute here in Australia to study some skills and knowledge which were not adequately developed in this country, so I applied and won the ‘Veneto’ fellowship to travel to Italy and study their well-developed agritourism system and see what we could learn from that. The journey certainly opened my eyes to what I believe is a very sustainable form of tourism, from an economic, social, and environmental point of view; a sector of tourism that has developed well due to good Government intervention, planning and funding. I transformed from being interested to being passionate about agritourism.

Some of the features of the Italian system that make it so successful are;

· They have had Government funding for farmers (up to 70% of set up costs) since 1985

· Farmers must do compulsory training before commencing, at least 100 hours, and government provide funding through training organizations to support this

· Each agritourism has a limit to how large it can grow, ensuring that the business is shared around in each region

· Farmers must continue to earn more than 50% of their revenue from farming; this protects the strong agricultural base in Italy and ensures farmers continue working their farms as well as the tourism business

· Farmers who access government funding to modify their farms for the new business must remain in business for at least 10 years; the government is obviously protecting its financial interests

· Farmers accessing funds must not be over 50 years old

· There is signage in every country town identifying all local agritourism establishments

These features have contributed to the growth of the successful agritourism industry in Italy; a country where the idea of agritourism is so ingrained in the culture that people talk about having an ‘agritourism holiday’.

On return to Australia I was obliged to disseminate my findings from the study trip and wrote a 130 page report that has been distributed to a range of interested bodies. In addition to this I felt morally obliged to do something about trying to grow the industry here. Since returning we have started our on-line agritourism directory so people can find all relevant agritourism information in one place. The website, www.agritourismaustralia.com.au is growing slowly but surely, with the state of Victoria and Western Australia already with a great deal of listings; Queensland will be next to be up and running.

Since starting late last year we have already had a couple of thousand hits from 46 different countries around the world. It has been very exciting. We believe this interest has come from using the international terminology ‘agritourism’; previously in Australia only the term farm stay was used in marketing farm accommodation. There are two problems with this, the term used in many other countries is agritourism not farm stay, secondly, agritourism is an inclusive term as it includes produce sold from the farm gate, events on farms, wineries, tours of farms etc., so it is a much broader term. Some of the farmers that have taken out featured listings with us are reporting a lot of international visits that they weren’t getting in the past; the new term is obviously working.

Australia has an abundance of wonderful tourism products on farms; the problem till now has been finding it, we hope that we are able to remedy this and we welcome you to have a look around the site at some of the great products on offer and perhaps consider a trip to Oz to experience our very “Aussie” farm hospitality and a delicious range of fresh produce.

Pauline Porcaro